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Brand + Product · Fintech
BUFI
Financial platform for global teams, with an AI assistant that helps simplify payments, finances and operations.
My role. I worked on the visual evolution of a fintech platform, designing brand, digital product, communication and experiences for global teams.
Design decisions.
· A friendly, approachable identity for a topic that often feels intimidating: money.
· Clarity and ease of use as the criteria behind every product decision.
The project
BUFI · Brand and product
Financial platform for global teams, with an AI assistant that helps simplify payments, finances and operations.
