DRAIV
Automotive marketplace & digital platform
- Market
- Argentina
- My role
- UX/UI · Digital experience
- Designed in collaboration with
Cruz Negra ↗
DRAIV: digital experience and UX/UI for an automotive marketplace
An automotive ecosystem, connected.
Together with Cruz Negra we worked on the digital experience of DRAIV, a platform that connects different players of the Argentine automotive market.
One experience for five user types.
The context. DRAIV is a platform created to connect different players of the Argentine automotive market within a single ecosystem.
The challenge. To create a coherent experience for multiple user types, each with different needs, actions and dashboards.
Design decisions. We designed journeys, tools and dashboards able to respond to very different needs without losing consistency within the product. To list a car, a guided seven-step flow that saves progress automatically.
My role. UX/UI design and digital experience, in collaboration with Cruz Negra.
- Project
- DRAIV
- Categories
- UX/UI design, Product design, Web platform
- Sector
- Automotive · Marketplace
- Market
- Argentina
- Collaboration
- Cruz Negra ↗
- What I did
- UX/UI design
- Digital experience
- Product design
150+
desktop screens33
mobile screens5
user roles17
product sections
01Challenge & solution
A classifieds site wasn’t enough.
Problem
The Argentine car market moves between generic classifieds and WhatsApp groups. Listing a car meant endless forms; buying meant filtering through unverified listings. And everything that happens after the sale —transfer, insurance, paperwork— stayed outside the platform.
Solution
A single platform with a shared shell and five specialised dashboards. Listing was split into 7 short steps with partial saving; the vehicle page brings together verification, financing and contact; insurance and paperwork became native flows, not external links.
One platform. Five different journeys.
02The product
Inside the product.
From search to listing, the dashboard and messages: the product’s real screens.
Home
Catalog
Map
Vehicle page
Listing · Price
Listing · Photos
Listing · Summary
Dashboard
My cars
Messages
Paperwork
03Mobile
On the phone, too.
Home
Filters
Map
Vehicle page
Listing · Price
Dashboard
Messages
04Role architecture
One product, five ways to use it.
Every role shares the same shell —header, profile bar, tabs— but opens a different dashboard. One learning curve, not five separate products.
Private seller
Lists their car in 7 steps, answers enquiries and follows the status of each paperwork.
Dealership
Manages stock, team and plan, with metrics per listing.
Agent
Receives transfer requests by area, with their own quota and public profile.
Insurance broker
Quotes insurance and sends comparable proposals within the buyer’s flow.
Admin
Verifies professional accounts, moderates reports and controls quotas by province.
05Process
How it was built.
- 01
Discovery
- Audit of Argentine classifieds
- Interviews by role
- Friction point map
- 02
Architecture
- Full sitemap
- Definition of the 5 roles
- End-to-end critical flows
- 03
Design system
- Variables and tokens
- Kanit + Inter
- Components, variants and states
- 04
UI & prototype
- Desktop layouts at 1440
- Mobile 390
- Clickable prototype
Colors & typography
Three variable collections hold the product together: primitives, semantics and dimensions. No value is hard-coded on a screen.
- Blue Drive
#2568EEPrimary - Action / Primary
#3083FFInteraction - Deep Navy
#050B20Navbar & bands - Ice
#ECF5FFSoft backgrounds - Grey 100
#F3F3F3Surfaces - White
#FFFFFFBase
Condensed, with personality, legible at large sizes.
Forms, tables, filter chips and long texts.
- DRAIV / Primitives
25 variables
Base colors, scales and radii - DRAIV / Semantic
16 variables
Color roles by context of use - DRAIV / Dimensions
26 variables
Spacing, sizes and breakpoints
06Live website
See it live.
07Credits
- Project
- DRAIV
- Industry
- Automotive · Marketplace · Digital platform
- Market
- Argentina
- Role
- UX/UI design · Product design
- Collaboration
- Cruz Negra ↗
- Designer
- Daniss Blue
The project
DRAIV · Automotive marketplace
Automotive marketplace that connects buyers with verified cars. I designed the whole platform, not just a landing page: catalog, listings, dashboards, messages and metrics.
