SOLVEX

My role. I developed the SOLVEX identity from its strategic concept to a complete visual system. The process included research into the industrial sector, analysis of the competition and the target audience, and defining the positioning, brand personality and tone of voice.

Building on that strategy, I designed the logotype, symbol, type system, color palette and graphic patterns, along with their applications across physical and digital media.

I also developed the visual identity manual, setting the rules for building and using the brand to ensure consistency at every touchpoint.

Design decisions.

· Brand strategy. I defined its purpose, mission, vision, values and value proposition, building a positioning based on technical knowledge, trust and personalized support.

· Personality and communication. I worked with the Sage and the Loyal Friend archetypes, developing a clear, professional and human tone of voice that combines technical advice with closeness.

· Research and target audience. I analyzed the needs of business owners, purchasing managers, technicians and industrial professionals to build communication aligned with their everyday challenges.

· Logo design. I created a geometric typographic identity with precise cuts and robust shapes, inspired by technology, engineering and constant evolution.

· Symbol design. I developed a geometric synthesis of the letter S, designed to keep the brand recognizable in small formats and digital applications.

· Color system. I chose electric blue as the lead color, alongside black, dark grey, light blue and white, creating a high-contrast identity that conveys innovation and solidity.

· Type system. I paired VLNL Breakz W00 Condensed Bold for personality and visual character with Inter to ensure clarity and legibility in communication.

· Graphic patterns. I built a system of geometric patterns derived from the symbol, creating versatile, recognizable resources for different applications.

· Brand applications. I extended the identity to packaging, apparel, badges, stationery, promotional pieces, digital media and exterior signage.

· Brand manual. I documented the logo versions, clear space, color variants, incorrect uses and visual guidelines to ensure consistent implementation.