SPE
SPE: web design and digital identity for Dr. Luis Alejo Pezzutti’s method
Medical information, clear and human.
For Dr. Luis Alejo Pezzutti we worked together with AVA Blue on the evolution of his digital presence and the visual construction of the SPE method.
Website, digital identity and social media, within a single universe.
The challenge. Making complex medical information feel clear, human and contemporary.
The goal. To connect website, digital identity and social media content within a single universe that feels clearer, more modern and closer.
The concept. SPE proposes an experience based on each patient’s anatomy: technique, technology and support within a system of clear stages.
The design. Each section of the website organizes complex medical information so it reads fast and feels close. The same visual universe was taken to social media and editorial pieces.
My role. Web design, UI design and social media visual identity, in collaboration with AVA Blue.
- Client
- Dr. Luis Alejo Pezzutti
- Categories
- Web design, Social media, Digital identity
- Sector
- Health · Plastic surgery
- Year
- 2025
- Collaboration
AVA Blue ↗- What I did
- UI and web design
- Digital visual experience
- Social media identity
- Social media pieces
- SPE visual concept
- Medical information structure
01The concept
- SSystem
- PPreservation
- EStructural
A result that becomes part of your body, not one that changes it.
SPE proposes an experience based on each patient’s anatomy: technique, technology and support within a system of clear stages.
The name is also a play on initials: PE = Pezzutti.
02Color
Color communicates too.
Three tones, one attitude. A palette that combines technology, trust and energy to bring the SPE universe to life.
03Web design
A modern, dynamic website.
Each section organizes complex medical information so it reads fast and feels close.
Home
The SPE method
What it guarantees
The surgeon
4 phases
Results
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01 / 03
A system of clear stages
Four phases, from the first consultation to follow-up.
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02 / 03
The person behind the method
Who Dr. Pezzutti is, told in a close, human way.
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03 / 03
A closing with a single action
The first step is a consultation.
04Social media
A connected identity.
The same visual universe, taken to social media pieces.
“Real post-op” carousel.
05Editorial
Editorial, too.
Evolution manual · Accelerated Recovery Protocol.
06Mobile
Just as clear on mobile.
Screenshots of the live website.
07Live website
See it live.
08Credits
- Client
- Dr. Luis Alejo Pezzutti
- Project
- SPE — Structural Preservation System
- Collaboration
- AVA Blue ↗
- Role
- Web design · UI design · Social media visual identity
- Designer
- Daniss Blue
The project
SPE · Structural Preservation System
Landing page for the Structural Preservation System (SPE) by Dr. Luis Alejo Pezzutti: a plastic surgery method that needed to be explained calmly and lead to a consultation.
