TecnoTools

My role. I developed a complete rebranding and digital experience proposal, working from brand strategy to its visual applications and the design of a five-page website.

The project included analyzing the brand and its competitors, defining its personality and tone of voice, redesigning the logo, creating a visual identity system and developing a brand manual to ensure consistency across media.

For the digital side, I designed an experience focused on organizing the industrial catalog, communicating the technical services and giving customers easy access to useful information.

Design decisions.

· Strategy and positioning. We defined the brand’s purpose, mission, vision, values and value proposition, positioning it as a technical ally for industry.

· Research and audience. We analyzed the industrial sector, competitors and customer profiles to build communication focused on their real needs.

· Personality and tone of voice. We built clear, technical, approachable and professional communication, based on the Sage and Creator archetypes.

· Identity redesign. We developed an industrial logotype with a slanted typeface that conveys movement and efficiency, together with a geometric symbol built from the letter T.

· Visual system. We set a palette of deep blue, industrial red and neutral tones, along with geometric resources inspired by engineering and machining.

· Brand manual. We documented the logo variants, its construction, clear space, correct and incorrect uses, colors and application criteria.

· Brand applications. We applied the identity across touchpoints, including stationery, apparel, packaging, signage, vehicles and digital media.

· Web design and UX/UI. I designed five pages —home, products, services, calculator and company— prioritizing visual hierarchy, intuitive navigation and an experience consistent with the new identity.

· Industrial catalog. I organized products by machining line to make the commercial offer easy to search and understand.

· Technical calculator. I added a tool to calculate RPM, cutting speed and feed, bringing real functionality to the digital experience.

· Brand and web consistency. I carried Tecno Tools’ visual language into buttons, compositions, typography, images and interface components, building a unified experience.

The result. A new brand identity together with a digital proposal that combines strategy, design and functionality. A more solid, recognizable and adaptable visual system, built to communicate Tecno Tools’ technical expertise and support its evolution within the industrial sector.